Dr. Faiza Latif
Assistant Professor,
Incharge Mass Communication Department
01) Family Relations: Projection and Impact of Advertisements on Viewers. Online – Elementary Education Online, 2021, Vol. 20 Issue 5, 3673-3685 (X-Category)
02) Reporting of Terrorism against Muslims through Deutsche Welle News in Pakistan: A Case of Christ Church Mass Shooting. The Journal of Political Science, GCU Lahore,Vol. XXXVIII Issue 1, 89-106. (Y-Category)
03) A Study to Explore the Safety and Professional Challenges Faced by The Field Journalists in Pakistan. Research Journal of Social Sciences & Economics Review, Vol. 1, Issue 3, 20-26. (Y-Category)
04) Role of Pakistani Media in Mitigating Disaster. Journal of Contemporary Studies, Vol. VIII, Issue 2, 54-68. (Y-Category)
05) Processing of Political Contents of Mass Media: An Analysis Under The Elaboration Likelihood Model Of Persuasion. Sir Syed Journal of Education & Social Research, Vol. 3, Issue 3, 141-147. (Y-Category)
06) Online Media and Students ’pro-Environment Engagement- Raising Awareness, Facilitating Environment-Friendly Behavior and Social Capital. Pakistan Journal of Distance and Online Learning, Vol. 6, Issue 2. (Y-Category)
07) Depiction of Smart Phones Consumption In Intelligence Quest Of Students. International Review of Social Sciences, Vol. 8, Issue 7, 210-217. (Y-Category)
08) Exploring the Role of Social Media in Dissemination Of Agricultural Information And Technologies Among Farmers In Pakistan: A Diagnostic Study Of Sahiwal District. Journal of Agricultural Research, Vol.58, Issue 2, 103-109. (Y-Category)
09) Impact of Media on Biradari Based Voting in Punjab Province of Pakistan. International Review of Social Sciences, Vol. 8, Issue 8, 201-207. (Y-Category)
10) Harassment Faced by Female Journalists: A Cross Border Comparative Analysis. International Review of Social Sciences, Vol. 8, Issue 10, 80-89. (Y-Category)
11) Escalation in Kashmir Conflict After Burhan Wani’s Killing: A Comparative Study of The Coverage by Pakistani And Indian Press. Sir Syed Journal of Education and Social Research, Vol.3, Issue 2, 2020 (April-June), 83-90. (Y-Category)
12) Communication Barriers in Pakistan: Interpretative Phenomenological Analysis Paradigms. Paradigms. Vol. 14, Issue 1, 53-57. (Y-Category)
13) Health Care Media Campaigns in Pakistan: Knowledge, Attitude and Practices of Mothers Regarding Polio Immunization. International Journal of Management Research and Emerging Sciences, Vol.10, No.2, 2020 June, 46-53. (Y-Category)
14) Media Violence and Siblings’ Aggressive Behavior: Parents’ Perception in Pakistan. Pakistan Social Sciences Review, Vol. 4, No. 2. 203-217. (Y-Category)
15) Portrayal of Violence Against Women Rights in Pashtun and Punjab Community: A Comparative Analysis of Daily Express Peshawar And Lahore Edition. Journal of Arts and Social Sciences, Vol7, No. 01, 2020. 67-74. (Z Category).
16) Fear of War Among Newspaper Readers: A Study of Pulwama Incident. Asian Social Science, Vol. 16, No.7. 2020. 30-38. (X Category)
17) Cultivating Realities Through Media: Coverage of Child Sexual Abuse in News and Its Impact on Women of Lahore”. Sir Syed Journal of Education and Social Research, Vol.3 Issue 1, 2020 (January March), 227-235. (Y-Category)
18) Impact of Forced Marriages in TV Dramas: A Case Study of Female University Students. Hamdard Islamicus, Vol. 42, No. 2, 2019, 330-342. (Y-Category)
19) Communism and Islam: An Analysis of American Media Practices During Conflicts. Al –Qalam, Vol.24, No.2, 630-644. (Y-Category)
20) Cinema and Religion: A Case Study of The Film Khuda Kay Lye. Al-Qalam, Vol. 24, No.2, 645-653. (Y-Category)
21) Children Television Viewing Patterns and Parental Media Literacy in Pakistan. Global Regional Review, Vol. IV, No. III (Summer 2019), 403-411. (Y-Category)
22) Relationship Between Consumption of TV Political Programs and Media Malaise In Shaping Political Efficacy Among Students. Global Political Review, Vol. IV, No. IV (Fall 2019), 11-20/ (Y-Category)
23) Femininity in Pakistani Advertising: Portrayal of Gender Relationships & Islamic Values in Pakistani Television Commercials. Pakistan Journal of Islamic Research, Vol. 21, Issue 1, 19-32. (Y-Category)
24) Discourse on China-Pakistan Economic Corridor in Print Media: The Case Study of American And Indian Press. Pakistan Social Sciences Review, June 2020. Vol. 4, No. 2, 192-202. (Y-Category)
25) Portrayal of Women in Print Media: A Bibliographic Essay. Journal of Research, Vol. XXXVI, No.1, 203-224.
26) Status of Women in Various Civilizations and Religions: An Overview. Journal of Research, Vol. XXXV, No.1, 67-81.
27) Critical Analysis of Marshall Mcluhan Catch Phrases. Journal of Research. Vol. XXXI, No.1, 101-119.
Dr. Sameera Batool
Assistant Professor
1) Batool, S. (2021). Freedom of expression vs. hate speech-An ethical dilemma. AMCAP Journal of media and communication studies, vol. 1, issue 1, Pp. 66-72.
2) Batool, S. Sultana, S. & Tariq, S. (2021). Social Media and Religious Minorities: Analyzing the Usage of Facebook Groups among Christian Minority to Highlight their Issues in Pakistan. Global Mass Communication Review, Vol VI, issue I, Pp. 117-132.
3) Sultana, Saba, Batool, S. & Iqbal, S. (2020). Social media and construction of beliefs: Perceptions of youth regarding role of social networking sites (SNS) in creating gender stereotypes. Journal of Peace, Development and Communication, vol. Volume 4, no. Issue 3, 2020, pp. 353–370.
4) Farrah. & Batool, S. (2020). Understanding the Effects of Smart Phones on Marital Relations of Working Couples. International review of social sciences, Vol. 8 Issue 12, Pp. 352-359.
5) Batool, S. Iftikhar, M. & Mashal, A. (2020). Visual Metaphors in Pakistani Television Commercials: Its Role in Shaping Female Consumer’s Perceptions about Brand Image and its Consumption. Liberal Arts and Social Sciences International Journal (LASSIJ), vol.4, no. 2, Pp. 145-158.
6) Batool, S. Farrah. & Tanveer, A. (2020). Framing of Christchurch Attacks in International Media: A Comparative Analysis of Muslim and Non-Muslim Press. International review of social sciences, Vol. 8 Issue.10, Pp. 62-70.
7) Yasin, Z., Batool, S. & Naseer, I. (2020) Exploring transgender's representation, Perceptions and experiences: An analytical study of portrayal of transgenders in Bollywood movies and Its effects on transgender community of Lahore, Pakistan. Global Mass Communication Review, Vol V, issue III, Pp. 85-108.
8) Batool, S. Yasin, Z. & Batool, A. (2020). Role of social media in democratization in Pakistan: An analysis of political awareness, efficacy and participation in youth. International review of social sciences, vol. 8, issue 9, Pp. 114-161.
9) Batool, S. (2019). Media Representations and Refugees Crises: Framing of Afghan Refugees in Mainstream Print Media of Pakistan. Pakistan Social Sciences Review ,3(1), Pp. 461-473.
10) Batool, S., Sadia, S. (2019). Challenges and pressures of mediated images: Exploring representation of postmodern women in the leading magazines of Pakistan and understanding the discourses of working women. Pakistan Journal of Gender Studies, Vol. 19, Pp. 217-238.
11) Batool, S. Sultana, S. Farrah. (2019). Analyzing the Role of Social Media in Strengthening Democracy in Pakistan. Global social sciences review, Vo. VI, No. II, Pp. 391-402.
12) Batool, S., Batool, F., Zia, A. & Saeed, R. (2018). The Struggle for women rights: A study of emergence of feminism in Pakistan (1947 to 2010). Journal of the Punjab University Historical Society, Vol. 31, No. 1, Pp. 211- 221.
13) Batool , S. (2018). Representation of religious minorities in Pakistani and Indian print media: A comparative analysis. Pakistan Social Sciences Review, 2(1), 247-258.
14) Batool, S., Yousaf, R. & Batool, F. (2017). Bulling in social media: An effect study of cyber bulling on youth. Pakistan Journal of Criminology, Vol.9, No 4, Pp.119-13.
15) Batool, S., Naeem, M. & Batool, F. (2017). Gender construction and media narratives: Representation of gender in animated movies. Pakistan Journal of Gender Studies, Vol. 15, No. 1, Pp. 199-212.
16) Zia, A. Batool, S., Yousaf, R. & Saeed, R. (2017). US print media framing of nuclear ambiguity: Israel vs. Iran. Journal of Politics and International Studies, Vol. 3, Issue 1, Pp. 01-20.
17) Zia, A., Batool, S. Yasin, Z. (2016). Women harassment at workplace: A study of Pakistani television channels. Global Media Journal, Vol. IX, No. 1. Pp. 91-118.
18) Batool, S., Yasin, Z. & Khurshid, T. (2015). Comparative study of peace process between Pakistan and India in The News, Daily Dawn and The Times of India: A case study of ‘Aman Ki Asha’. Journal of Political Studies, Vol. 22, Issue - 2, Pp. 511-527.
19) Batool, S. & Ishaq, S. (2014). Impact of TV crime shows on rob criminals of district camp jail, Lahore: A critical analysis of Travis Hirschi’s social bond theory. Pakistan Journal of Criminology, Vol. 6, No. 2, Pp. 13-22.
Naveed Iqbal
Assistant Professor
1) Yasin, Z., Iqbal, N., Tariq, H., Fareed, M., & Islam, I. (2021). Role of “Dirilis Ertugrul” in Creating Awareness and Understanding of Islam Among Pakistani Youth. Journal of Management Practices, Humanities and Social Sciences, 5(1), 40-49. (Y-category)
Dr. Shehla Jabeen
Assistant Professor
1) Muhammad Umair Chaudhry, Abdul Ghani, Shehla Jabeen “Electronic Media and Impact of Advancement in Information Technology” Journal of Peace, Development and Communication Volume 04, Issue 02, July-September 2020.
2) Muhammad Mudassar Riaz, Dr. Arshad Ali, Dr. Shehla Jabeen “The Sacrilegious Caricatures in Print Media: A Comparative Study of The New York Times and Daily Dawn” Al-Qalam: volume 25 No 1 (2020).
3) Nayyer Mustafa, Dr.Abida Naureen, Dr. Shehla Jabeen “ The Role of Cinema in Reelection of political Ideologies” International Review of Social Sciences, Volume 08, Issue 07, July 2020.
4) Malik Adnan, Muhammad Bilal Nawaz, Shehla Jabeen, and Muhammad Shahzad “Lexical Borrowing in Print Media: Bilingualism in English Newspapers of Pakistan.” Journal of Business and Social Review in Emerging Economics, Volume 06, No 02, June 2020.
5) Dr. Iram Sultana, Dr. Adnan Malik, Dr. Shehla Jabeen “Musical Communication with Message of Peace and Religious Harmony in Globe: the case study of Pakistan Sufi Rock Bnad Junoon” Al-Qalam: volume 24, No 02, 2019.
60 Abdul Wajid Khan, Shehla Jabeen. (2017). ‘Portrayal of Pak-US Relations Issues in Elite American Press: A comparative study of Editorial Treatment of Washington Post & New York Times (Duration 2008-2012)’. Journal of Political Studies (x category), volume.24, issue 02.
7) Abdul Wajid Khan, Malik. Adnan, Shehla Jabeen. (2015). ‘Effects of Universal Primary Educations Communication Campaign on Parents in District Lodhran-Pakistan, Journal of IJMSS (International Journal in Management and Social Science) ISSN: 2321-1784, Impact Factor- 3.259, Vol.03 Issue-01
Dr. Bilal Nawaz
Assistant Professor
1) Published in A Research Journal of South Asian Studies, Vol. 36, No. 1, January – June, 2021, pp. 153 – 164. Predictors of Fake News Sharing on Social Media during COVID-19 in South Asia: Evidence from Pakistan. Dr. Malik Adnan, Dr. Muhammad Bilal Nawaz, Rao Shahid Mahmood Khan. (Category – Y)
2) Published in Global Social Sciences Review Vol. VI, No. I (Winter 2021), Pages: 272 ‒ 280, DOI: 10.31703/gssr.2021(VI-I).27, Social Media Habits of Youth in Pakistan and the Role in Developing Social Capital. Muhammad Bilal Nawaz, Rao Shahid Mahmood Khan, Malik Adnan (Category – Y)
3) Published in Global Mass Communication Review , Vol. VI, No. I (Winter 2021), Pages: 302 – 320, 2021 (VI-I).23, DOI: 10.31703/gmcr.2021(VI-I).2. The Effect of News TV Channels Coverage During Pandemic Covid -19 on Youth in Pakistan. Aemen Khalid, Muhammad Bilal Nawaz, Javeria Nazeer, (Category – Y)
4) Published in Pakistan Journal of Islamic Research, Vol. 21, Issue – I, 2020. Page: 103-112. Television and Marital Family Discourses in Pakistan: Islamic Values and Urdu Drama Narratives. Dr. Malik Adnan, Dr. Tanveer Hussain, Dr. Muhammad Bilal Nawaz (Category – X)
5) Published in Al-Qalam Journal, Published by Institute of Islamic Studies, Vol. 25, Issue - I, 2020. Page: 194-204. Media Hush on Honour Killing in Pakistan: The Case of Punjab. Dr. Irem Sultana, Dr. Malik Adnan, Dr. Muhammad Bilal Nawaz, Muhammad Umair Ashraf, (Category – X)
6) Published in Journal of Research – Urdu (JOR-Urdu), Vol. 36, Issue - 1, 2020. Page: 173-184. The Changing Role of Urdu News Media with Digital Communication in Pakistan. Dr. Malik Adnan, Zahid Yousaf, Muhammad Bilal Nawaz, Ahsan Bhatti, (Category – Y)
7) Published in Global Regional Review, Vol. IV, No. I (Winter 2019) Page: 138 ‒ 146. Social Media and Youth: Uses, Problems, and Prospects in Southern Punjab (Pakistan). Muhammad Bilal Nawaz, Abdul Wajid Khan (Category – Y)
8) Published in Pakistan Journal of Social Sciences (PJSS), Vol. 39, Issue - 4, 2019. Page: 1441-1452. Gender and Media in Pakistan: Representation of Women in Print and Electronic Media. Dr. Malik Adnan, Dr. Zahid Yousaf, Dr. Muhammad Bilal Nawaz (Category – Y)
Dr. Zaeem Yasin
Assistant Professor
1) Hussain, M., Saeed, R., & Yasin, Z. (2021). Social Media Usage Patterns Among University Students In Urban Lahore. Journal of Media Studies, 36(2), 101-113. (Y-Category)
2) Yasin, Z., Iqbal, N., Tariq, H., Fareed, M., & Islam, I. (2021). Role of “Dirilis Ertugrul” in Creating Awareness and Understanding of Islam Among Pakistani Youth. Journal of Management Practices, Humanities and Social Sciences, 5(1), 40-49. (Y-category)
3) Yasin, Z., Huma, Z., Ahmad, R. W., & Israr, R. (2021). Transforming Identities and Relations: A Case Of Taliban Peace Talks In The Pakistani Press. Humanities & Social Sciences Reviews, 9(3). 1303-1313. https://doi.org/10.18510/hssr.2021.93129
4) Awais, S., Yasin, Z. Waheed, A., Honey, S., & Awais, Z. (2021). Media Portrayal Of Violence Against Women; A Case Of Top Rated TV Channels. Xi'an Shiyou Daxue Xuebao (Ziran Kexue Ban)/ Journal of Xi'an Shiyou University, Natural Sciences Edition, DOI: 1673-064X-xsdx-v64-i05-2021.546415. (X-Category)
5) Warrich, H. R., Israr, R., & Yasin, Z. (2021). Comparative Study of Coverage of Violence against Women in Print Media. International Journal of Innovation, Creativity and Change. 15 (6). (W-Category)
6) Awais, S., Shaheen, L., & Yasin, Z. (2021). Social Media and One-Way Flow Of Information: A Case Study Of Muslims And Non-Muslims Facebook Participation On Paris Attacks. International Review of Social Sciences, 9(3), 70-81. (Y-Category)
7) Yasin, Z., Ajam, D., & Waheed, A. (2021). Portrayal Of Muslim's Images In International Newspaper’s Blogging Forums And Its Impact On Readers. Journal of Peace, Development and Communication 5(1), 70-81. (Y-Category).
8) Yasin, Z. (2021). Role Of Interpersonal Communication And Mass Media In Awareness, Prevention And Control Of HIV/Aids In Punjab. Pakistan Journal of Media Studies 36(1), 131-150. (Y-Category)
9) Shaeen, L., Awais, S., & Yasin, Z. (2020). Representation Of China-Pakistan Economic Corridor In Pakistani English Newspapers A Content Analysis Of Dawn, Frontier Post, And The Nation. Global Mass Communication Review 5, 91-105. (Y-Category)
10) Yasin, Z., Hassan, H., & Waheed, A. (2020). Role Of Key Stakeholders In The Awareness Campaign Of Right To Information (RTI) Act, Punjab Journal of Peace, Development and Communication. 4(3), 492-511. (Y-Category)
11) Yasin, Z., Siddique, H., & Shaheen, L. (2020). Arab World’s Criticism On Indian Islamophobia: Understanding Islamic Perspective. Global Political Review. V(IV) 49-56. (Y-Category)
12) Batool, S., Yasin, Z., & Batool, A. (2020). Role Of social media In Democratization In Pakistan: An Analysis Of Political Awareness, Efficacy And Participation In Youth. International Review of Social Sciences. 8(9). 144-161. (Y-Category)
13) Yasin, Z., Batool, S., & Naseer, I. (2020). Exploring Transgender’s Representation, Perceptions And Experiences: An Analytical Study Of Portrayal Of Transgenders In Bollywood Movies And Its Effects On Transgender Community Of Lahore, Pakistan. Global Mass Communication Review V(III) 95-108. (Y-Category).
14) Zia, A., Hussain, M., & Yasin, Z. (2020). Educational Motives And Perceived Educational Consequences As Predictors Of Facebook Usage Journal of Media Studies 35(2) 1-31 .(Y-Category)
15) Mahmood, F., & Yasin, Z. (2019). Using Face Book For Government Public Relations Campaigns: Relationship Between Information Seeking Attitude And Effectiveness Of Public Relations Outcomes For Face Book. Journal of Media Studies 34(1), 41-52. (Y-Category)
16) Zia, A., Batool, S., & Yasin, Z. (2016). Women Harassment At Workplace: A Study Of Pakistani Television Channels. Global Media Journal Allama Iqbal Open University Islamabad, IX. (I), 1-15. (Z-Category)
17) Batool, S., Yasin, Z., & Khurshid, T. (2015). Comparative Study Of Peace Process Between And Pakistan And India In The News, Daily Dawn And The Times Of India: A Case Study Of Aman Ki Asha. Journal of Political Studies, 22(1),51-527. (X-Category)
Dr. Sehrish Mushtaq
Lecturer, Mass Communication Department
1) Mushtaq, S., Baig, F. (2022). Reclaiming Public and Digital Spaces: Conundrum of Acceptance for Feminist Movement in Pakistan. In E. Tomalin & C. Starkey (Eds.), Religions, Gender and Society. UK: Routledge.
2) Mushtaq, S., Baig, F., & Suleman, M. B. (2018). Political Efficacy and Patterns of Online and Traditional Consumption among University Students. Journal of Political Studies, 25(2), 167-179. (HEC Category: X)
3) Mushtaq, I., Baig, F., & Mushtaq, S. (2018). The Role of Political Parties in Political Development of Pakistan. Pakistan Vision, 19(1), 176-190. (HEC Category: Y)
4) Mushtaq, S. & Baig, F. (2016). Indian Media System: An Application of Comparative Media Approach. South Asian Studies, 31(2), 45-63. (HEC Category: X)
5) Mushtaq, S., Baig, F., & Iftikhar, G. (2016). Exploring Transition in Indian Perspective about Kashmir Issue through Its Mainstream Cinema, 1992-2015. Pakistan Vision, 17(1), 172-189. (HEC Category: Y)
6) Mushtaq, S. & Baig, F. (2015). The Relationship of TV News Channels Consumption with Political Participation, Political Knowledge and Civic Engagement. Asian Social Science, 11(12), 46-54. (Scopus Indexed)
7) Mushtaq, S. & Baig, F. (2015). Reporting Pak-Afghan Relations: A Comparative Analysis of Pakistani and Afghan Media. Journal of Research Society of Pakistan, 52(2), 33-42. (HEC Category: Y)
8) Mushtaq, S., & Baig, F. (2021). Pakistani Women Activism in Public and Digital Spaces: Understanding issues and Narratives of New Wave of Feminist Movement. Presented at the virtual 71st Annual International Communication Association (ICA) Conference.
9) Mushtaq, S., & Baig, F. (2021). Factors influencing journalists of rival countries: The case of conflict reporting in India and Pakistan. Presented at the International Association for Media and Communication Research (IAMCR) Conference, Nairobi, Kenya.
10) Mushtaq, S., Baig, F., & Hassan, T. (2021). Attachment or detachment in Conflict Reporting? Examining the Relation of Peace Journalism and Objectivity. Presented at the International Association for Media and Communication Research (IAMCR) Conference, Nairobi, Kenya.
11) Baig, F., & Mushtaq, S. (2019). How real is the perceived media bias? Selective exposure of audience to partisan media. Presented at the International Association for Media and Communication Research (IAMCR) conference, Madrid, Spain.
12) Baig, F. & Mushtaq, S. (2018). Media in Theocratic Democracy: The Case of Iranian Media System in Comparative Perspective. Presented at the 68th International Communication Association (ICA), Prague, Czech Republic.
13) Baig, F. & Mushtaq, S. (2017). Media Partisanship, Political Rhetoric and Polarized Public Opinion on Social Media. Paper presented at 3rd Annual International Journal of Press/Politics (IJPP) Conference organized by the Reuters Institute for the Study of Journalism, University of Oxford, UK.
14) Mushtaq, S. & Baig, F. (2017). Media Partisanship and Polarized Public Opinion on Social Media. Paper presented at the 70th Annual Conference of World Association for Public Opinion Research (WAPOR), Lisbon, Portugal.
Arsha Saleem Meer
Lecturer
1) Impact of Trauma and Post-Traumatic Stress Disorder on Journalists Performance, Published in Journal of Research society of Pakistan, Vol. 58, No 3 (July-Sept 2021) http://pu.edu.pk/images/journal/history/PDF-FILES/24_58_3_21.pdf
2) Breast Cancer Awareness Media Campaigns in Pakistan: Knowledge, Attitude and Practices of Women, published in Global Regional Review V(II). December 2020 (Y) https://www.grrjournal.com/article/breast-cancer-awareness-media-campaigns-in-pakistan-knowledge-attitude-and-practices-of-women
3) Conflict and Peace Journalism in South Asia (X) http://pu.edu.pk/images/journal/history/PDF-FILES/7_58_1_21.pdf
40 Effects of Breaking News on the Quality of Pakistani Television News: A Journalistic Perspective, Published in HEC Y Category Journal, International Review of Social Sciences, Vol. 8 Issue.8, August 2020 (Y) https://irss.academyirmbr.com/papers/1597958433.pdf
5) Fostering the Social Capital: Interplay of Public Relations and Democracy published in Y Category Journal, Global Economics Review Vol V, No IV, and January 2021. https://www.gerjournal.com/article/fostering-the-social-capital-interplay-of-public-relations-and-democracy
6) Discourse on United Stated in Print Media: Image Construction Newspapers of Pakistan (X) http://pu.edu.pk/images/journal/history/PDF-FILES/19_57_3_20.pdf
7) VIRTUAL IDENTITIES AND SOCIAL MEDIA: A CASE STUDY OF SNAPCHAT (2016-17) https://www.researchgate.net/profile/Moneeba-Iftikhar/publication/324706364_VIRTUAL_IDENTITIES_AND_SOCIAL_MEDIA_A_CASE_STUDY_OF_SNAPCHAT_2016-17/links/5ae0cc43a6fdcc91399ebf60/VIRTUAL-IDENTITIES-AND-SOCIAL-MEDIA-A-CASE-STUDY-OF-SNAPCHAT-2016-17.pdf
8) Impact of Political Communication on the Voting Behavior of Youth of Lahore http://ssr-net.com/issues/Vol_4_No_1_June_2018/5.pdf
9) Impact of infomercial Advertisements on the product Purchase intention of the consumers of Lahore
