Department of Mass Communications

All Applicants of BS programs are required to apply on the basis of complete result of Intermediate (Part I and Part II)

The candidates who have already applied on the basis of Part I result are required to update their marks / results
in the online admission portal as per complete result of Intermediate examinations at admissions.lcwu.edu.pk


Please Click Here to view details



Last Date to Apply Online

PGD/MS/MPhil/PhD Programs : Friday, 2nd October 2020

BS Programs : Wednesday, 7 October 2020


Important Notice: Applicants are advised to apply now for avoiding the last day hassle.
The closing dates will not be extended further.

 

All Applicants of BS programs are required to apply on the basis of complete result of Intermediate (Part I and Part II)

The candidates who have already applied on the basis of Part I result are required to update their marks / results
in the online admission portal as per complete result of Intermediate examinations at admissions.lcwu.edu.pk


Please Click Here to view details



Last Date to Apply Online

PGD/MS/MPhil/PhD Programs : Friday, 2nd October 2020

BS Programs : Wednesday, 7 October 2020


Important Notice: Applicants are advised to apply now for avoiding the last day hassle.
The closing dates will not be extended further.

 

Scheme of Studies

BS Program

SCHEME OF STUDY
YEAR- 1

SEMESTER 1

 

Course Code

Title of the Course

Credit Hours

CC/Eng-101

Language in Use

3 (3+0)

CC/Isl-101/ CC/Phil-101

Islamic Education/
Ethics (for Non Muslims)

2 (2+0)

Maj/MC-101

Introduction to Communication and Mass Media

3 (3+0)

Maj/MC-102

Computer Skills for Journalists

3 (1+2)

Min/Eng-101 Min/Urd-101

English Literature-I
Urdu Sher-o-Adab-I
Minor-I (Choose Any One)

3 (3+0)

Min/Pol.Sc-101

Min/IR-101 Min/Eco-101 Min/Psy-101 Min/GDS-101

Introduction of Political sciences
Fundamentals of International Relations
Micro Economics
Elements of Psychology-I
Introduction to Gender and Development Studies
Minor-II (Choose Any One)

 

 

3 (3+0)

Total Credit Hours

17

 

SEMESTER 2

 

Course Code

Title of the Course

Credit Hours

CC/Eng-102

AcademicReadingandWriting

3 (3+0)

CC/PS-101

PakistanStudies

2 (2+0)

CC/Math-101

CompulsoryMathematics

3 (3+0)

Maj/MC-103

HistoryofMassmedia(PrintandElectronic)

3 (3+0)

Min/Eng-102

Min/Urdu-102

EnglishLiterature-II
UrduSher-o-Adab-II
Minor-I(ChooseAnyOne)

3 (3+0)

Min/Pol.Sc-102

Min/IR102Min/Eco-102Min/Psy-102Min/GDS-102

FundamentalsofPoliticalsciences
ParadigmsofInternationalRelations
MacroEconomics
ElementsofPsychology-II
IntroductiontoGenderandDevelopmentStudies
Minor-II (Choose Any One)

3 (3+0)

Total Credit Hours

17

 

YEAR-2

 

SEMESTER 3

 

Course Code

Title of the Course

Credit Hours

CC/Eng-204

English Verse &CommunicationsSkills

3 (3+0)

Maj/MC-201

NationalAffairs

3 (3+0)

Maj/MC-202

PracticalJournalism–I
(NewsGathering&Writing)

4 (3+1)

Maj/MC-203

CommunicationSkillsforJournalists

3 (3+0)

Min/Eng-201Min/Urd-201Min/Pol.Sc-201Min/IR-201Min/Eco-201Min/Psy-201Min/GDS-201

 

EnglishLiterature-III
UrduSher-o-Adab-III
TheComparativeConsultationsDeveloped-IGlobal Politics-I
MathematicsEconomics
PsychologyofAdjustment
GenderandContemporaryIssue
Minor-II(Choose Any One)

3 (3+0)

Total Credit Hours

16

 

SEMESTER 4

 

Course Code

Title of the Course

Credit Hours

CC/Stats-201

IntroductiontoStatistics

3 (3+0)

CC/Eng-202

AdvancedAcademicReadingandWriting

3 (3+0)

Maj/MC-204

InternationalAffairs

3 (3+0)

Maj/MC-205

PracticalJournalism–II(PageMaking,Editing&Specialized Creative Writing)

4 (3+1)

Min/Eng-202Min/Urd-202Min/Pol.Sc-202Min/IR-202Min/Eco-202Min/Psy-202Min/GDS-202

 

EnglishLiterature-IV
UrduSher-o-Adab-IV
TheComparativeConsultationsDevelopingIIGlobal Politics-II
Economics of Pakistan
SocialandOrganizationalPsychology
GenderandSocio-CultureIssue
Minor-II(Choose Any One)

3 (3+0)

Total Credit Hours

16

 

YEAR-3

 

SEMESTER 5

 

Course Code

Title of the Course

Credit Hours

Maj/MC-301

ManagingInformation

4 (3+1)

Maj/MC-302

Broadcast Media-I (Radio & TV)

4 (3+1)

Maj/MC-303

BasicConceptofSocialSciences

4 (3+1)

Maj/MC-304

Writing Workshop(English&Urdu)

3 (2+1)

Maj/MC-305

CommunicationTheories

3 (3+0)

Total Credit Hours

18

 

SEMESTER 6

 

Course Code

Title of the Course

Credit Hours

Maj/MC-306

DevelopmentCommunication

4 (3+1)

Maj/MC-307

BroadcastMedia-II(Radio&TV)

4 (3+1)

Maj/MC-308

ContemporaryMedia

3 (3+0)

Maj/MC-309

OnlineJournalism

3 (2+1)

Maj/MC-310

Media Laws &Ethics

3 (3+0)

 

Internship

0

Total Credit Hours

17

 

YEAR-4
SEMESTER 7

 

Course Code

Title of the Course

Credit Hours

Maj/MC-401

ResearchMethodsinCommunication

4 (3+1)

Maj/MC-402

PublicRelations

3 (2+1)

Maj/MC-403

Advertising

3 (2+1)

Maj/MC-404

BroadcastMedia–III(Radio&TV)
Documentary and Short Film Production

4 (3+1)

EC/MC-401 EC/MC-402 EC/MC-403

 

Media Culture& Society
MediainDisasterManagement
Gender&Media
(ChooseAnyOne)

3+0

Total Credit Hours

17

 

 SEMESTER 8

 

Area of Specialization: Advertising & Public Relations

Course Code

Title of the Course

Credit Hours

Maj/MC-405

Advertising with Project

4 (1+3)

Maj/MC-406

Public Relation with Project

4 (1+3)

Maj/MC-407

Video Editing & Graphic Designing

4 (2+2)

Maj/MC-414

Internship

3

Maj/MC-415

Thesis/ResearchReport

3

Total Credit Hours

18

Area of Specialization: Broadcast Media

Course Code

Title of the Course

Credit Hours

Maj/MC-408

TVProductionwithProject

4 (1+3)

Maj/MC-409

RadioBroadcastwithProject

4 (1+3)

Maj/MC-410

VideoEditing& Graphic Designing

4 (2+2)

Maj/MC-414

Internship

3

Maj/MC-415

Thesis/ResearchReport

3

Total Credit Hours

18

 

Area of Specialization: Print Media

Course Code

Title of the Course

Credit Hours

Maj/MC-411

OnlineJournalism

4 (1+3)

Maj/MC-412

MagazineJournalism

4 (3+1)

Maj/MC-413

DevelopmentJournalism

4 (3+1)

Maj/MC-414

Internship

3

Maj/MC-415

Thesis/ResearchReport

3

Total Credit Hours

18

 

Area of Specialization: Digital Journalism

Course Code

Title of the Course

Credit Hours

Maj/MC-416

Digital Journalism

4 (3+1)

Maj/MC-417

Entrepreneurial Journalism

4 (3+1)

Maj/MC-418

Graphic Designing

4

Maj/MC/-419

Internship

3

Maj/MC-415

Thesis/Research Report

3

Total Credit Hours

18

 

Department of Mass Communication is offering MS Program in Research track:

 

(2- Years Degree Programme)(Research Track)

 

SCHEME OF STUDY

 

Semester 1

 

Course Code

Title of the Course

Credit Hours

MS-501

Approaches to Mass Communication Studies-I

3

MS-502

Communication Research Methods-I

3

MS-503

International Communication

3

MS-504

Managing Information 

3

 

Total

12

 

Semester 2

 

Course Code

Title of the Course

Credit Hours

MS-505

Approaches to Mass Communication Studies-II

4

MS-506

Communication Research Methods-II

4

MS-507

Advanced Development Communication

4

 

Total

12

 

Semester 3 & 4

 

Course Code

Title of the Course

Credit Hours

MS-601

Seminar

2

MS-602

Research Thesis

10

 

Total

12

 

Total Credit Hours

36

 

Professional Track

 

Course Code

Title of the Course

Credit Hours

 

1st Semester

 

MS-P-501:

Theory, Practice and Case Studies of Public Relations

3

MS-P-502:

Theory, Practice and Case Studies of Advertising

3

MS-P-503:

Research Methods

3

MS-P-504:

Media and Culture Studies

3

 

Total

12

 

2nd  Semester

 

MS-P-505:

Radio: Writing and Production Techniques

4

MS-P-506:

TV: Writing and Production Techniques

4

MS-P-507:

Seminar

4

 

Total

12

 

3rdSemester &4th Semester

 

MS-P-601

Internship

2

MS-P-602:

Final Project

10

 

Total

12

 

Total Credit Hours

3

 

Ph.D Program

Scheme of Study
YEAR-I
Semester-I

Course Code

Title of the Course

Credit Hours

 

 

 

MC-701

Research Debates

3

MC-702

Managing Information

3

MC-703

Tools & Skills of Social Sciences Research

3

 

Total

9

Semester- II

Course Code

Title of the Course

Credit Hours

MC-704

Writing Workshop

3

MC-705

Research Practicum

3

MC-7*

Optional Course

3

 

Total

9

Total Credit Hours: 09+09=18

 
 

 

Duration: 3 to 5 years
Total Credit Hours: 18

Eligibility Criteria:

  • Female candidates with minimum 18 years of education (Ms/M.Phil) or equivalent in the relevant discipline.
  • All other requirements as per university admission policy (Please see University eligibility criteria for Ph.D admission).
  • Qualifying entry test and interview* organized by University are mandatory for admission.
  • Candidates working in both government and non-governmental institutions are required to provide NOC from their concerned organizations.

*Qualifying marks 60% in entry test and interview.

Scheme of Study
YEAR-I
Semester-I

Course Code

Title of the Course

Credit Hours

 

 

 

MC-701

Research Debates

3

MC-702

Managing Information

3

MC-703

Tools & Skills of Social Sciences Research

3

 

Total

9

Semester- II

Course Code

Title of the Course

Credit Hours

MC-704

Writing Workshop

3

MC-705

Research Practicum

3

MC-7*

Optional Course

3

 

Total

9

Total Credit Hours: 09+09=18