Digital Marketing
Course Status: Enrollment Open
Course Fee: Rs.6000/-
Digital Marketing
Digital Marketing encompasses the use of digital technologies for facilitating the marketing of a product or a service. It has become the most popular buzzword in the industrial world with more and more businesses wanting to establish a stronger online presence. Hence, Digital Marketing as a course is gaining immense popularity in the contemporary world with everyone getting curious about the tools and techniques of this unique form of marketing
Course Outline
| 1 - Getting Started | 2- Content Marketing |
|---|---|
| Introduction | Basic Concepts |
| Fundamental concepts | Content Strategies |
| Principles of Digital Marketing | Planning |
| Digital Marketing Channels | Creating,Distributing & Promoting Content |
| Website Analysis Tools | Optimize Website UX & Landing Pages |
| Measure Impact; Metrics & Performance | |
| 3 - Search Engine Optimization | 4- Web Analytics & Google Analytics |
| Search Engine Optimization Fundamentals | Google Analytics Tools |
| Keywords and SEO Content Plan | Web Analytics Tools |
| SEO & Business Objectives | |
| Writing SEO Content | 6- Social Media Marketing |
| On-site & off-site SEO | Major Social Media Platforms for Marketing |
| Optimize Organic Search Ranking | Developing Data-driven Audience & Campaign Insights |
| Creation & Optimization of Social Media Campaigns | |
| 5-Digital Marketing Budgeting | |
| Digital Marketing Budget & Plan | 7 - Freelancing |
| Resource Planning | Introduction to Freelancing |
| Cost Estimating, Cost Budgeting & Cost Control | Setting Up Profile |
| Bidding : DO'S & DON'TS | |
| Freelancer.com | |
| Fiverr.com | |
| UpWork.com | |
| PeoplePerHour.com | |
| Project |
Enrollment Open (Limited Seats)
Admission Forms are available from E-Rozgaar Lab of LCWU, Lahore, from 9:00 A.M. to 2: 00 P.M. except Saturdays and Sundays.
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