Department of Mass Communication

Dr. Shabana Asgher

Shabana Asgher
Dr. Shabana Asgher

Assistant Professor/Incharge
Department of Mass Communications
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Qualification

 
• PHD Mass Communication (2022)
• M. Phil in Mass Communication (1998)
Institute of Communication Studies
University of the Punjab, Lahore
• Masters in Mass Communication(1993)
Institute of Communication Studies
University of the Punjab, Lahore
 

Teaching Experience

  • Assistant Professor in Department of Mass Communication
    Lahore College for Women University Lahore since 2005

    • Lecturer in Department of Mass Communication
    Lahore College for Women University Lahore (2003-2005)

    • Lecturer (Contract Basis) in Department of Mass Communication
    Lahore College for Women University Lahore (2001-2003)

    • Lecturer (Honorary basis) in Department of Mass Communication
    Govt. Chuna Mandi College, Lahore. (1999-2002)

Conferences Attended

 
• AMCAP-UO-2022 International Media Conference “Health and Well-being in (Post) Pandemic World: Roles and Responsibilities of Media & Communication” Held on 02-03 February 2022 at University of Okara
Paper presented; Cyberchondria; Online health information and escalation of health concerns.
 
• International Virtual conference “Transformative role of Social media amid Covid19” 16-17 Oct 2020 (Ilma University)
Paper Presented; Perceived usefulness and effects of online health information during Covid19; Is there any role of demographics?
 
• National Conference “Media as soft power in 21st century” 10th-11th Oct 2019. NUML, Islamabad.
Paper presented; Role of Online Media Literacy in Creating Awareness Regarding Privacy Protection Methods and Their Implication Among Users.
 
• AMCAP International Conference – 2019: Media Education in Pakistan: Challenges and Opportunities February 28, 2019 SZABIST, Islamabad Pakistan
 
• 1st International Conference on Media & Violent Extremism February 26 & 27, 2019 Bahria University, Islamabad Pakistan
Paper presented; Coverage of Violent-crime news; A comparative study of Urdu and English dailies.
 
• Women, Media & Transitional Perspectives, 28th Feb – 01st Mar 2018 in Lahore
 
• International Journalism Conference, 9-11th December 2017 in Lahore
 

Workshops Attended

Webinar

13-07-22

Registered

Research data –Why it Matters and How to manage confirmation

Elsevier

Webinar

8-6-22

Empowering Knowledge von ethical publishing: Mastering the art of identifying predatory, fake and cloned journals

Elsevier

 

 

 

Elsevier

Ethnography

1-3-2022

 

USEFP George Washington University/ LCWU/ FC C

Qualitative data analysis with a gender and Intersectional framework

25-10-2021

27-10-2021

USEFP George Washington University/ LCWU/FCC

Qualitative data analysis using NVIVO

28-12-2021

29-12-2021

Development Communication Deptt, School of Communication Studies, University of the Punjab.

ACP

11-10-2021

15-10-2021

British Council/ LCWU

Publication process for novice Researchers (Online)

25-6-2020

26-6-2020

Claspin Tech

Writing f for Publication

13-11-2016

16-11-2016

Arizona State University/ ICS, Punjab University

Literature Review as a Road map

15-11-2016

16-11-2016

Arizona State University/ ICS, Punjab University

 

 

 

 

Qualitative Research Methods

28-5-2012

8-6-2012

DFDI ,LCWU/ Dr Shabana Meer

Developing Effective Teaching and Learning

24-9-2012

28-9-2012

DFDI / LCWU

Seminars/ Webinars

 
1-Webinar on Literature Review Dr Sadia Nouman Ishtiaq AMCAP

2-The essentials of Theory and Practice of Data Journalism 10-8-2020

3- Promoting research excellence in academics across Pakistan. HEC & Elsevier 1-2-2022 2-2-2022
 

Specialization

  • Research Methods
  • Communication Theories
  • Media History

Thesis Supervised

  • At MS/M.Phil Level 15 Theses
  • At BS Level             100 + theses

Memberships

  • Association of Media & Communication Academic Professionals

Publications

2021

  • Knowledge Gap And Digital Media; Effects of Socio-demographics and eHealth literacy on Perceived trust in Online Health information among Female users. Journal of Media Communication, 1(2). 2021(Y-Category) (1st Author)

    • Perceived usefulness and effects of Online health information among users amid Covid19; Is there any role of demographics? ILMA Journal of Social Sciences & Economics. 2(1)2021. (Y-Category) (1st Author) http://ijsse.ilmauniversity.edu.pk

    • Online health information and female users; needs, Usages and Effects. Journal of Media Communication, 2(1)2021. (Y-Category) (1st Author)