Department of Mass Communication

Dr. Sumera Batool

Dr. Sumera Batool
Dr. Sumera Batool

Associate Professor/Chairperson
Department of Mass Communications
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EDUCATIONAL BACKGROUND

  • PhD, Communication Studies, 2016, Institute of Communication Studies, University of the Punjab, Lahore
    Dissertation: Comparative analysis of representation of religious minorities in Pakistani and Indian print media (1990 – 2010) Supervisor: Dr. Bushra Hamid-ur-Rehman 
  • M .Phil, Communication Studies, 2006,
    Institute of Communication Studies, University of the Punjab, LahoreDissertation: Portrayal of Muslims in Indian movies: A comparative study of pre and post peace process between Pakistan and India (January 2001 – December 2006) Supervisor: Dr. Mughes-ud-Din Sheikh         
  • MA, Mass Communication, 2004, Institute of Communication Studies, University of the Punjab, Lahore
    Dissertation: Portrayal of Muslims in Indian Movies (March 2000 – March 2004)Supervisor: Dr. Zarqa Shaheen 
  • MA, Political Science, 2015, University of the Punjab, Lahore
  • Post Graduate diploma, Computer Sciences, 2003, Govt. College for Women, Samnabad, Lahore
  • BA 2002, from University of the Punjab, Lahore
  • FSc., 2000, Board of Intermediate and Secondary Education, Lahore 
  • Matriculation, 1997, BISE, Board of Intermediate and Secondary Education, Lahore 

CURRENT STATUS IN LAHORE COLLEGE FOR WOMEN UNIVERSITY (LCWU)  

  • Assistant Professor, Department of Mass Communication LCWU, 2018 to date
  • Assistant Professor, (permanent adhoc basis), Department of Mass Communication, LCWU, 2016 to 2018

  • Lecturer, Department of Mass Communication, LCWU, 2010 to  2016

EMPLOYMENT HISTORY

  • Lecturer, Media Studies Department, Kinnaird College for women, Lahore, 2009 to 2010

  • Lecturer, Department of Mass Communication, Govt. Fatima Jinnah College for Women, Chuna Mandi, Lahore, 2005 to 2009

CONFERENCE PRESENTATIONS

  • International conference on Media and Conflict (ICMC), 26th-27th Feb. 2019, Bahria university, Islamabad 
  • International conference on “Media as a soft power in the 21st Century”, 10th – 11th February 2019, NUML Islamabad 
  • International conference on “Media education in Pakistan: Challenges and opportunities”, 28th February, 2019, SZABIST, Islamabad 
  • International Conference on “Working within and Against the Structures: women, Media and Transnational Perspectives, 28th February – 1st March, 2018 at Institute of Communication Studies, University of the Punjab, Lahore 
  • International Journalism conference, 9th-11th December, 2017 organized by Government of the Punjab and Foundation for Promotion of Academic Collaboration. 
  • International Conference on “Social Sciences and humanities in the New Millennium: Challenges and Prospects, 14th – 16th December 2017. 
  • International Conference on “Global gender perspective, 14-16 November, 2016 held under partnership between George Washington University, USA and Lahore College for Women University, Pakistan. 

CONFERENCE PARTICIPATIONS

  • International Conference on “Freedom of expression: Glocal politics of emotions” organized, 2nd – 4th November 2015, Institute of Communication Studies, University of the Punjab, Lahore,

 TRAINING WORKSHOPS 

  • Latex, April 2015, Lahore College for Women University 
  • SPSS, May-June 2014, Lahore College for Women University 
  • Communication Skills, July 2012, Lahore College for Women University 
  • Turnitin Software, June 2011 and July 2012, Lahore College for Women University
  • Research Execution (SPSS, Citation, On-line Resources), 17-18 Jun 2009, Institute of Communication Studies University of the Punjab, Lahore
  • Performing Arts workshops, May -July 2007, University College of Art & Design, University of the Punjab, Lahore 
  • Staff Development Course ( HEC), July-August 2006, Lahore College for Women University, Lahore 
  • Journalistic Writing Skills, 14-16 Nov 2006, Lahore College for Women University 
  • Communication Skills , 6-7 Feb 2006, Govt. Fatima Jinnah College for Women, Chuna Mandi, Lahore 
  • MS Office, 2001, Soft Talk Institute of Software Studies, Lahore                    

ADMINISTRATIVE DUTIES

  • Member, departmental doctoral committee, Department of Mass Communication, Lahore College for Women University, Lahore
  • Coordinator, MS program (Professional Track), Department of Mass Communication, Lahore College for Women University, Lahore
  • Coordinator, MS Theses , 2011-2020, Department of Mass Communication, Lahore College for Women University, Lahore
  • Member, Research Committee, Department of Mass Communication, Lahore College for Women University, Lahore  

M.PHIL/ MS THESE SUPERVISED

2019-2021

  • Noor Fatima, “Challenges of digital transformation of education during Covid 19: Analyzing problems and pressures of working mothers of Lahore”
  • Tehreem Tariq, “Digitalization and women health: Usage of social media among rural women during Covid-19: A case study of Khushab district”
  • Ayesha Kanwal, “Usage of ICTs in crisis management during Covid 19: A perspective of small business community of Lahore”
 
2018-2020
 
  • Aaima Batool, “Role of Social Media in Democratization in Pakistan:An Analysis of Political Awareness, Efficacy and Participation in youth of Lahore”
  • Afifa Tanveer, “Framing of Christchurch attacks in International Media :A Comparative Analysis of Muslim and Non-Muslim Press” 
  • Sana Tariq, “Role of Religious Facebook Groups in highlighting the issues of Christian minority: A study of Christian community of Lahore” 
  • Shiza Mustasim, “Perceptions of female viewers regarding physical abuse in Pakistani TV Dramas” 
  • Mehwish Islam, “Role of Instagram in promoting extravagant wedding trends: Analysis of social pressures on Middle class in Lahore, Pakistan” 
2017-2019
  • Tayyaba Shahid, “Framing of Pak-Aghan Relations in Print Media: A Comparative Analysis of Dawn, Outlook Afghanistan and New York Times”
  • Hafsa Arshad, “Role of Print Media in Reporting Conflicts between India and Pakistan: A Comparative Analysis of Pakistani and Indian English Dailies (January 2016- February 2019)”     
  • Maryam Naveed, “Effect of Photojournalism of Kashmir Conflict on Viewers”
  • Abeera Khalid, “Mental Health and Media Literacy: Analyzing the Role of Social Media Regarding Mental Health Awareness”
  • Ayesha Zubair, “Role of Mass Media in creating awareness among Youth regarding Global Warming in Pakistan” 

2016-2018

  • Sadia Majeed, “Challenges And Pressures Of Mediated Images Of Women, Exploring  Postmodern Women's Representation In Leading Pakistani Magazines and highlighting discourses of working women”
  • Marayam Irshad, “Taboo to touch: Projection of Child Sexual Abuse In Print Media of South Asian Muslim Countries (Case Study of English Dailies 2015 To 2018)”
  • Mishal Fatima, “Social media and self-objectification: Investigating the reasons and consequences of self-objectification through social media among women”
  • Fatima Nawaz, “Frame Analysis of Pak-Us Relations In Pakistan and Us Mainstream Print Media, A Comparative Study of Barak Obama & Donald Trumps Period ( January 2016- December 2017)”
  • Ayesha Idrees, “Role Of Media in Regional Cooperation, A Comparative Analysis of Treatment of CPEC Project in Print Media of Pakistan and China”

2015 – 2017

  • Ayesha Liaqat, “ICTs, Gender and Social Networking: A Study of Selfie and its Effects on Psychological and Social Attitudes of Youth”
  • Amna Younas, “Role of social media in promoting citizen journalism and its impact on Electronic Media”
  • Safa Ilyas, “Psychological Effects of Saadat Hasan Manto’s Fiction on Youth”

2014 – 2016

  • Rabia Yousaf, “Media framing of Syrian Uprising 2011: A comparative Analysis of Dawn, The Syrian Times, Iran Daily and The New York Times” 
  • Nimra Arif, “The use of ICTs among digital natives and digital immigrants and its impact on their learning”
  • Ayesha Nazir, “War on terror and media framing: Comparative analysis of national and international media during 2010 to 2014”

2013-2015

  • Zunaira Akhtar, “Depiction of multiculturalism: A critical analysis of advertisements of multinational companies”
  • Safia Ali, “Images of masculinity and femininity in Urdu novels: A comparative study of male and female novelists”
  • Zakia Munir, “Effects of coverage of terrorists activities on the youth of Lahore, Pakistan”           
  • LalaRrukh Naz, “Influence of government advertisements on the political news contents of print media”

2012 -2014

  • Tabinda Khurshid, “Comparative study of peace process between Pakistan and India in the News, Daily Dawn and the Times of India: a case study of Aman Ki Asha”
  • Maria Naeem, “Comparative study of representation of gender in animated movies of Time Warner and Walt Disney (October 2008-October 2013)”
  • Shjia Gul, “Coverage of child rights in Pakistani print media: A comparative study of English and Urdu newspapers”
  • Qandeela Ambreen, “Representation of Muslim minorities in American and British mainstream print media after 9/11: A study of the New York Times, Washington Post, the Times and the Guardian (September 2001 – September 2013)”
  • Tuba Butt, “Effects of elite class music preferences on the Punjabi songs choice of middle class music listeners: A study of changing music trends among Pakistani”

2011-2013

  • Sidra Saeed, “Impact of superhero movies on teenagers”
  • Amna Arshad, “Representation of negative characters in Bollywood movies and its effects on youth”

2010-2012

  • Sidra Ishaq, “Impact of TV crime shows on rob criminals in district camp jail Lahore: A critical analysis of Travis Hirschi’s social bond theory”
  • Ayesha Mirza, “Effects of Bollywood movies on the issue of homosexuality: an opinion survey of youth in Lahore, Pakistan”
  • Fatima Hamid, “Usage and effects of mobile phone on youth of Lahore Pakistan”
  • Anita Malik, “Impact of Islamic biographical movies on youth of Lahore”
  • Tahira Rao, “Media ethics and private TV channels: A critical analysis of role of anchor persons in political talk shows”

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