Over 40 people took part in the international webinar organized by the department of English in collaboration with oric at Lahore college for women university, Lahore on 9 September 2021, and more than 300 watched it live on web tv to learn some expert advice on academic writing from our specialist trainer, dr mark Perkins from Cambridge, united kingdom. the attendees sent in their questions and key challenges related to writing academic research papers and theses which mark addressed during this one hour thirty-minute session.

Mark focused on the following three areas:

    engaging audience and encouraging them to act
    presenting information with maximum visual impact
    writing efficiently with effective editing

Mark kicked off by talking us through some proven techniques for engaging the audience and showed us some writing/editing techniques for presenting information in a clear, easy-to-scan way. in particular, he talked about two of his favorite techniques, making notes and starting to write.

Mark had following few top tips for making the writing concise, clear, and easy to read:

    skimming and scanning.
    tense overview: the present, the future, and the past.
    linking sentences together from notes.
    connection and comparison.
    error analysis.
    engagement with concepts.

The webinar audiences were looking for highly actionable insights and this great webinar gave them exactly that. the highlights that made it a fantastic webinar are as follows:

The webinar host was on video the entire time, making it easy for the audience to relate to them.

The presenter took live questions from the audience all throughout the webcast. doing q&a all throughout was an excellent way to drive the required interactivity.

The entire webinar was extremely hands-on. the presenter did demo all the tips in powerpoint so the audience could follow along.

The webinar that mark perkins conducted was delivered in traditional presentation style but the content it delivered was exceptional. mark’s talk was filled to the brim with useful insights won from his experience as an expert in academic training and he delivered them in a laid-back, personable video style.