Faculty of Management & Administrative Sciences in collaboration with Dr. Anjum Tahira Director DFDI has organized a seminar on the "Importance of tourism and hospitality industry in Pakistan", on 08th March, 2022 (Tuesday) at seminar hall of the department. The purpose of this seminar was to make our students understand the importance and various dynamics of tourism industry of Pakistan.

 
 
Dr. Kaiser Rafique, CEO of Discover Pakistan honoured us with his amazing presence in the seminar arranged by Department of Management Sciences. Discover Pakistan - First Satellite Tourism TV of Pakistan, softy launched on 23rd of March, 2021 with the aim to promote Tourism and soft image of Pakistan locally and internationally.     

Tourism is the most forgotten industry of Pakistan and Tourism is like a storytelling. In his lecture, he focused on how students can promote tourism and hospitality industry in Pakistan because there is in an unprecedented scope of this industry. Moreover, he said that Pakistan is suffering due to lack of attention to tourism sector. "We need great strategy for tourism sector which will in return bring great revenue”.
 
One of the strategies includes targeting foreigners and try to appeal them through low price products and services as compared to other countries which will in return foster the growth of tourism in Pakistan.

He mentioned different types of tourism such as:

•    Medical tourism
•    Festive tourism
•    Winter tourism
•    Sports tourism
•    Heritage tourism
•    Religious tourism
•    Food tourism
•    Business tourism
•    Adventure tourism
•    Agri-tourism
•    Eco- tourism
•    Halal tourism

Overall, the main objective was to promote tourism and students can play a great part in this by using hashtags like #madeinpakistan #wonderfulpakistan etc. on social media platforms and play their part.