Continuous Professional Development Workshop on “Digital Marketing: Strategies, Channels, and Execution for eCommerce Excellence.” organized by the Department of Electrical Engineering in collaboration with DFDI and PEC, 10th October 2023.
The Department of Electrical Engineering at Lahore College for Women University (LCWU) a registered Pakistan Engineering Body (PEB), in collaboration with the Department of Faculty Development and Internationalization (DFDI) and the Pakistan Engineering Council (PEC), organized a hands-on Continuous Professional Development (CPD) workshop on "Digital Marketing: Strategies, Channels, and Execution for eCommerce Excellence" today. The workshop was led by Mr. Usman Khawar Khan, CEO, and Co-founder of BlueTik and AdX, a renowned expert in the field.
The event drew a diverse audience, including LCWU faculty members, industry professionals from companies such as AYK Pvt. Limited, media groups, and DSG Energy Pvt. Limited, as well as enthusiastic students.
Mr. Usman Khawar Khan's workshop delved into the intricacies of digital marketing, covering topics such as SEO, social media strategies, content planning, email marketing, and data analytics. Participants engaged in hands-on exercises, gaining practical skills to excel in the eCommerce landscape.
The certificates were given to the organizing team from DEE and DFDI including PEB-Coordinator, Dr. Faiza Iftikhar, and the guest speaker, Mr Usman Khawar Khan, by Dr Sadia Murawwat, Chairperson of the Department of Electrical Engineering (DEE), LCWU.
